design | strategy | research

why misfit is good

We work best when we compartmentalise information, create patterns, boxes. But like good design and great music, the one that never leaves your mind are those which have that little something inexplicable.

Like: problem solving, design thinking, brand building, product-service-system design, game theory, anthropology  

How can we improve access to safe water around the world?

disruptive innovation | social enterprise | human centered design 

meet the misfit

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